Direct Vision and Fleet Safety: Why it matters

Across the world, private and government fleet operators are increasingly recognizing the benefits that improving driver visibility (also known as direct vision) can play in meeting vehicle safety goals and increasing driver satisfaction. Improvements in truck cab design have allowed manufacturers to reduce blindspots. This increased visibility from the driver’s seat means that drivers have more time to react to, and avoid crashes, fatalities, and injuries. Data from London, where heavy goods trucks have been required to meet a direct vision standard since 2019, shows a 75% reduction in fatal crashes where vision was a factor. Similarly, vision-related crashes causing severe injuries fell 64% from 2017 to 2021.

However, many standard trucks currently in use in the U.S. have large, dangerous blind zones; significant areas where the driver cannot see the road or objects in front of them or to their side. A recent report from the U.S. DOT Volpe Center, looking at heavy duty trucks in the Boston municipal fleet identified numerous commonly deployed makes and models with frontover and side blind-zones over 10’. This means that a driver, stopped legally 5’ before the crosswalk, often cannot see people in the crosswalk directly in front of them.

Nationally, NHTSA data shows that the number of frontover fatalities – instances where a driver hits and kills someone directly in front of them – has almost doubled in the past 5 years from 284 fatalities in 2015 to 526 frontover fatalities, and over 10,000 injuries, in 2020. A 2006 University of Michigan study found that 20 percent of truck-initiated crashes are linked to poor visibility from the driver’s seat. A UK study, conducted by ARUP, found that driving a traditional cab resulted in a 23% increase in pedestrian collisions versus trucks optimized for direct vision.

While cameras, mirrors, and other sensors (also known as “indirect vision tools”) can help mitigate these blindspots, they are not a full replacement for eliminating or reducing those blind zones in the first place. Drivers who can directly see – without the aid of cameras, mirrors, and sensors – react up to ¾ of a second faster than drivers using cameras, mirrors, and sensors. In fact, in UK studies, *distracted* drivers in high/direct-vision cabs reacted faster than drivers who were paying attention in conventional low-vision cabs. Especially at high speeds, heavy vehicles can travel significant distances even in a split second. Cab design that allows drivers to react sooner and faster can mean the difference between life and death.

TSR’s work on this issue and our members – the owners and operators of key fleets – that travel on both US and global roads each day, have a unique opportunity to contribute to and support changes to vehicle design and ultimately improve safety on our roads. And, programs like our Direct Vision Rating System help them do exactly that.

Direct Vision Leadership Council

Together for Safer Roads has launched the Direct Vision Leadership Council to accelerate the adoption of high-vision trucks across North America. The council aims to bring together key stakeholders—including vehicle manufacturers, fleet operators, insurance providers, and city officials—to share insights and collaborate on overcoming challenges that hinder the widespread use of direct vision vehicles. Research has shown that trucks designed with enhanced visibility can significantly reduce pedestrian collisions, injuries, and fatalities. The council’s work will focus on addressing misconceptions, identifying barriers, and providing data to support the transition to safer, high-vision fleets.

The Direct Vision Leadership Council will also assist TSR in developing messaging materials, analyzing crash data, and advocating for changes in procurement policies that can limit the adoption of direct vision vehicles. With the growing importance of vehicle safety in urban environments, the council’s collaborative efforts aim to make direct vision the norm across all fleet types, enhancing road safety for everyone.

Enhancing Safety through a New Direct Vision Star Rating System

In 2023, Together for Safer Roads created the first North American Direct Vision Star Rating System in partnership with public and private sector fleets, government officials, and industry experts, including Boston, New York City, Transport for London, the U.S. DOT Volpe Center, as well as operators like AB InBev, City Harvest, Interstate Waste Services, and Republic Waste Services. The rating system provides policymakers and fleet operators with a direct, easy to use tool to assess the blind zones of their current fleet vehicles and make better informed purchases when procuring new trucks. We believe it will also encourage fleet owners to retrofit poorly rated vehicles to improve visibility and reduce the size of their blind zones.

The TSR 5 Star Rating System is a rapid decision-making tool that allows fleet owners to quickly assess the visibility from the driver’s seat of vehicles currently in their fleet. Visibility measurements typically take 10 minutes per vehicle and can be conducted by anyone with a tape measure and a 4’ measurement indicator. To fully support fleets, TSR has created a physical Rating System “Test Kit” that it mails to participating fleets, which contains all the items to properly evaluate and measure their vehicles. In addition, TSR has a digital instruction manual to provide further context and support.

Direct Vision Transition Guide: A Roadmap for Safer Fleets

Recognizing the need for actionable resources, TSR introduced the Direct Vision Transition Guide: An Operator’s Guide to Transforming Fleets for Safety. This comprehensive manual provides fleet operators with:

• Assessment Tools: Step-by-step instructions to measure current vehicle visibility using the Direct Vision 5-Star Rating System.
• Transition Strategies: Guidance on integrating direct vision vehicles into existing fleets, including procurement tips and retrofit recommendations.
• Case Studies: Insights from fleets that have successfully enhanced driver visibility and the positive safety outcomes they’ve experienced.

By following this guide, fleet operators can systematically improve their vehicles’ safety profiles, benefiting drivers and the communities they serve. Download your free copy below, under RESOURCES.