About Us
Together for Safer Roads (TSR), a global non-governmental organization, is a coalition of purpose-driven companies, city governments, and community stakeholders focused on building cross-sector partnerships that lead to safer fleets and roads.
Bridging the Road Safety Gap
Leveraging the technology, data, and expertise of its members, TSR creates innovative programs, dynamic public-private partnerships, conducts critical research and hosts important industry convenings all aimed at supporting the capacity of fleets, large and small, public and private, in their efforts to prevent traffic crashes, injuries, and fatalities and ultimately achieve Vision Zero.
From our innovative work on blind zones in commercial trucks, to our signature FOCUS on Fleet Safety training program, our initiatives work toward achieving greater fleet safety in comprehensive, collaborative and results-focused ways, leading to real and long-lasting change.
2025 Impact Report: What We Achieved Together
Our 2025 End-of-Year Impact Snapshot highlights the progress we made together and the partnerships that continue to drive change across regions and industries. It is a reminder that collaboration, innovation, and leadership can meaningfully reduce crashes, protect drivers, and make communities safer worldwide.
The History of Together for Safer Roads
Together for Safer Roads (TSR) was formed as a global NGO in 2014 during the first United Nations Decade of Action for Road Safety (2011-2020). Recognizing that road traffic incidents caused 3,000 deaths a day globally, and were the 8th leading cause of death in the world among 15 to 29 year olds and projected to be the 5th leading cause by 2030, 10 companies led by Anheuser-Busch InBev came together to create the foundational TSR coalition. Today, that coalition numbers over 50 members, including some of the largest fleets in the world, leading technology companies and global cities.
TSR’s work aligns with both the renewed goals of the UN’s Decade of Action for Road Safety 2021-2030 – an ambitious target of preventing at least 50% of road traffic deaths and injuries by 2030 – as well as the comprehensive road safety goals of each of our members.
Our members represent some of the largest and most important fleets in the world as well as pre-eminent road safety technology companies. We work with governments, businesses and community stakeholders on a variety of distinct projects with the ultimate goal of achieving Vision Zero – the total elimination of traffic fatalities and severe injuries.
The Team
Peter Goldwasser: Executive Director
Peter leads TSR’s strategy, partnerships, and programs, helping turn the promise and potential of private sector leadership into measurable progress toward global road safety goals. He brings together companies, public agencies, and industry experts to translate research, resources, and operating experience into practical initiatives that advance safer fleets, vehicles, and roads and support wider adoption across industries.
An attorney whose career spans city government, philanthropy, consulting, and nonprofit leadership, Peter works at the intersection of business, government, and civil society. He previously served as Chief Program Officer in the Office of Policy and Strategic Planning under New York City Mayor Michael Bloomberg, directing multi-agency efforts addressing education, immigration, and anti-sex-trafficking. As Deputy Director at Cities of Service, a national nonprofit of Bloomberg Philanthropies, he helped mayors across a network of more than 150 cities mobilize residents and local institutions to address complex community challenges.
Peter also founded the PNG Group, advising companies and nonprofits on social, political, and business affairs, and advised Girl Rising, a global nonprofit dedicated to empowering girls through education. Before working in city government, he served as General Counsel and Political Director at Transportation Alternatives, a leading cycling and pedestrian advocacy organization.
Kate Fillin-Yeh: Programs and Strategy
Kate provides strategic counsel to TSR, connecting innovation, technology, and mobility policy with practical solutions. She supports research and program development across TSR’s vehicle design initiatives, helping translate findings into guidance for fleets, manufacturers, and industry partners.
An urban planner, policymaker, and creative problem-solver, Kate is a Senior Transportation Planner at Stantec. She combines a background in transportation planning and persuasive communication with a passion for making cities meet the needs of the people who live and work there. Her work takes a Safe System approach, considering how vehicle design, street design, technology, and operations can work together to improve safety.
Kate previously served as Deputy Policy Director at the New York City Department of Transportation under Commissioner Janette Sadik-Khan, where she designed and implemented Citi Bike and wrote the city’s 2014 Vision Zero Action Plan. She subsequently served as Strategy Director at the National Association of CityTransportation Officials (NACTO), working with transportation departments across North America to develop guidance on safety, vehicle design and procurement, technology, and street design—including resources on downsized maintenance and operations vehicles, direct vision, and advanced driver assistance systems.
Misty Cornelius: Programs and Member Engagement
Misty provides guidance and expertise on TSR’s program management and member engagement, as well as the planning and execution of TSR events. She advances member participation in TSR initiatives, evaluates program progress to inform improvements, and aligns members’ priorities and operating needs with TSR’s broader fleet and road safety objectives.
Misty previously served as Vice President of Corporate Affairs at Silver Eagle Distributors and brings experience in corporate affairs, communications, and brand strategy across the private, public, and nonprofit sectors. She holds a bachelor’s degree in journalism from the University of Central Oklahoma and has served on boards and advisory groups including YMCA International Services, the Center for Houston’s Future, and Anheuser-Busch’s CSR Panel.
Eric Richardson: Fleet Safety
Eric advises TSR on fleet and road safety initiatives, bringing an operational perspective to its work with companies, governments, and industry partners. He contributes to international discussions on fleet safety and transportation policy and represents TSR at industry convenings and training programs.
Eric brings more than 15 years of road and fleet safety experience, including his former role as New York City’s Deputy Chief Fleet Officer. He has spoken at major fleet safety conferences in the United States and internationally. His contributions have been recognized with the 2023 Automotive Fleet/AALA Fleet Safety Award and the Freedom of the City of London in 2025.
Jessica Whitaker: Fleet Safety and Training
Jessica supports the development and delivery of TSR’s FOCUS on Fleet Safety program, including initiatives that strengthen driver training and safety leadership. She helps connect safety data and technology with training, coaching, operational practices, and leadership expectations to support safer decisions and consistent implementation.
Jessica is Co-Founder and Chief Development Officer of Qworky and brings more than 20 years of experience in safety systems, learning, and organizational performance. Drawing on her background in industrial and organizational psychology and adult learning, she develops practical programs for transportation, waste and environmental services, utilities, and other safety-critical industries. Her work combines behavioral science with an understanding of the operational demands facing drivers, frontline teams, and organizational leaders.
Tim Rusch: Communications
Tim supports TSR’s communications strategy, helping convey its work, research, and industry perspective to members, partners, and broader audiences. He is a strategic communications advisor with deep experience advancing policy reform and social change across issues including voting rights, racial justice, LGBTQ+ rights, reproductive health, corporate accountability, financial regulation, labor rights, prison reform, and gun policy.
He began his career in public media in the 1990s and has since held leadership roles including Senior Vice President at Fitzgibbon Media, Communications Director at the public policy think tank Demos, and Regional Media Manager at GLAAD. He currently works with nonprofit organizations, foundations, campaigns, and aligned businesses to help them achieve their communications and impact goals.
Jim Olson: Fleet Safety
Chair, TSR Global Leadership Council for Fleet Safety
Jim advises TSR on fleet safety strategy and practice and chairs its Global Leadership Council for Fleet Safety. He brings extensive experience in safety leadership, program implementation, and field operations to discussions about how organizations can strengthen safety culture and improve performance.
Jim has more than 30 years of safety and environmental experience across the solid waste, transportation, and printing industries. During his 24 years at Republic Services, he held safety leadership roles including Vice President of Safety, with responsibility for safety culture, program execution, and field performance. He is President of JHOlson & Associates, providing advisory board services and expert witness testimony involving vehicle crashes and employee injuries, and previously served on TSR’s governing board.
Members and Partners
Board of Directors
Members and Partners
Members and Partners
