Optimized Waste & Logistics North America (OWL NA) Joins Together for Safer Roads to Support Fleet Safety Through Integrated Technology Solutions
New York, NY (February 11, 2025) — Together for Safer Roads (TSR), a leading non-governmental organization dedicated to advancing road safety through cross-sector collaboration and technological innovation, proudly announces that Optimized Waste and Logistics North America (OWL NA) has joined as its newest member. OWL NA will work with TSR to advance fleet safety technology through an expansion of TSR’s Truck of the Future Initiative.
OWL NA is an innovative collaboration that brings together like-minded hardware and software technology suppliers focused on improving road safety, reducing vehicle running costs, and increasing fleet uptime. Through its marketplace, it helps fleets on a global level select best-in-class road and driver safety technology solutions, installation and services, improving outcomes for fleets and saving lives.
“We are proud to add Optimized Waste & Logistics North America to our global coalition dedicated to road safety,” said Peter Goldwasser, TSR’s Executive Director. “OWL NA’s mission of leveraging the best in tech to create safer fleets is a crucial addition to our membership, and we look forward to working with them on projects designed to help fleet operators better understand the benefits of integrated technology safety systems.
“OWL NA is an important contributor to making North American fleets safer and more efficient, and to our work there and around the globe. We are delighted to welcome them to TSR,” added Andres Penate, Together for Safer Roads Board Chair and Global VP Corporate Affairs at Anheuser-Busch InBev.
“It’s a great prospect to be exchanging expertise and advances with other TSR members, who share our dedication to elevating fleet safety and efficiency,” said Stephen Witt, managing partner for the OWL North America collaborative and CEO of Driver Safety Technology, Inc. “OWL NA partners are specialists in their field and already successfully supply stand-alone products. By working with each other and with professional organizations, we develop fully-integrated sustainable solutions that drive up safety and compliance standards. Our business model reflects the spirit of collaboration that TSR embodies. Our purpose is to help get drivers home safely every day.”
“We are delighted that the OWL partnerships model has expanded to the North American market,” said Jason Airey at CMS SupaTrak, a Co-Founder and Managing Partner of OWL Europe and OWL NA. “This unique approach to developing collaborative safety solutions based on the best technology will help improve fleet safety throughout the US, Canada and Mexico.”
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About Together For Safer Roads:
Together for Safer Roads (TSR) — a leading international NGO focused on building cross-sector partnerships to enhance fleet trucking safety — leverages the technology, data, and expertise of the private sector to create innovative programs aimed at preventing traffic crashes, injuries, and fatalities around the world. TSR members include some of the largest and most influential fleets worldwide, as well as best-in-class road safety technology businesses — companies driven to save lives.
Learn more at www.togetherforsaferroads.org.
About OWL North America:
OWL NA is the North American Commercial Fleet industries’ first collaborative solutions provider that brings together like-minded hardware and software technology suppliers focused on improving road safety, saving lives, reducing vehicle running costs and increasing fleet uptime. The Optimized Waste & Logistics North America (OWL NA) Marketplace is the premier destination for fleet operators seeking to maximize the benefits of the OWL Connected Truck™. We bring together best in breed hardware and software providers focused on improving road safety, reducing costs, ensuring compliance, and minimizing environmental impact and saving lives. Discover innovative solutions to optimize your fleet operations at www.owlmarketplace.us.