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Motive Joins Together for Safer Roads to Advance Global Fleet Safety with Cutting-edge AI Technology

New York, NY (March 18, 2024) – Together for Safer Roads (TSR), a leading non-governmental organization dedicated to advancing road safety through collaboration and innovation, proudly announces the addition of Motive as its newest member.

Motive’s fully unified Integrated Operations Platform combines Driver Safety, Fleet Management, Equipment Monitoring, and Spend Management all in one place. The company leverages advanced AI to deliver critical value for fleets, offering greater control, deeper insights, and enhanced safety measures. Motive’s AI Dashcam ensures enhanced safety and fewer disruptions on the road.

“We are thrilled to welcome Motive to our diverse coalition of industry leaders,” said Peter Goldwasser, TSR’s Executive Director. “Their commitment to safety technology, focus on partnerships, and diverse expertise aligns perfectly with our mission to advance fleet safety.”

In addition to its AI Dashcam, Motive offers driver-friendly Electronic Logging Devices (ELDs) that simplify compliance with complex regulations, helping fleets reduce risk while providing automation tools that drivers appreciate.

“We protect drivers across more than 120,000 businesses and a wide range of industries who use our technology to drive safely, efficiently, and have more profitable operations,”said Gary Johnson, Head of Safety and Compliance Strategy at Motive. “Joining Together for Safer Roads aligns perfectly with Motive’s mission to prevent incidents and reduce risk for those that move the physical economy forward, powering our homes, delivering our food, and making our society function .”

“Motive’s membership in TSR strengthens the organization’s position as a global leader in road safety advocacy and innovation and we welcome them on board as our newest member,” said Andres Penate, Together for Safer Roads Board Chair and Global VP Corporate Affairs at Anheuser-Busch InBev.


About Together for Safer Roads (TSR):

Together for Safer Roads (TSR) is a leading non-governmental organization focused on building cross-sector partnerships to improve fleet trucking safety. Leveraging the technology, data, and expertise of its members, TSR creates innovative programs aimed at preventing traffic crashes, injuries, and fatalities globally. TSR collaborates with governments, businesses, and community stakeholders on local projects, fleet safety management, and technology initiatives, with the ultimate goal of achieving Vision Zero — the complete eradication of traffic fatalities and severe injuries. Learn more at TSR’s website.

About Motive:

Motive is a leader in utilizing advanced AI technology to monitor and protect drivers, offering an Integrated Operations Platform that delivers unmatched value for fleets worldwide. Their solutions, including AI Dashcam, driver-friendly ELDs, tracking and telematics, and a fleet card for profitability, help fleets enhance safety, reduce risk, and improve operational efficiency. For more information about Motive, visit

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